We have created this second section of our Privacy Policy to give you more detailed information on how your data is being collected, handled and processed. We endeavour to be as transparent as possible and so to request any further details or gain further information please use the contact details at the bottom of this page.

What data we hold and how we collect it

Scottish Ballet collects data through three main channels: 

• We have reciprocal Data Sharing Agreements with some of the venues we tour to meaning they may send us data about our ticket buyers when consent has been given by the buyer to do so. They may also provide anonymised data which we will only use for analysis purposes.
• When we are selling on behalf of touring venues you will be given the choice to opt-in to receive future communications from those venues. We may also share basic contact information (name, email address, date and time of booking) with them to enable them to administer your purchase, or notify you about changes to a performance or event. When this is the case will make this clear to you at the point of booking.   
• If you sign up to become a Free Friend or pay for a product or service through our website then we will collect the data necessary to complete the transaction. This data can include but is not limited to; name, postal address, email address, phone number, payment details (note that this information will not be stored by the website or our ticketing system) and on occasion special category data such as medical information. All information collected through our website is done so by the data subject filling in an online form. You can change these permissions at any time by unsubscribing via one of our marketing emails, or by updating your contact permission preferences in your account.

Additional data we may hold

Medical data is collected when a participant signs up for our dance classes and workshops. It is necessary that we are aware of emergency contact details and any health requirements so that our teachers can make your experience as safe as possible. This data is kept on record in accordance with our retention schedule. We will always ask for this data at the point of purchase, even if you have been a student with us before. This ensures we have the most accurate and up to date information possible, this is done in the interest of your health and safety. Other kinds of data we may gather includes still or moving images of participants.  

We also use Google Analytics tools and cookies on our website to track anonymised user data, including browser, country of user and device type our site was accessed from. Please see our cookie policy for further information. We may from time to time use this data we have collected to conduct research into our audiences. Some third parties we use to aid us in this research may reach out to the venues we tour to in order to get a better understanding of our audiences. This data will be anonymised however it does not prevent you from exercising your data rights and if you have asked the theatre to not process your data in this way then it will not be a part of our research. 

How we process and handle the personal data we hold

The main way in which we will process the data we hold is to use it to keep in touch with you. This may be under the legal basis of consent when it relates to direct marketing communications or it may be under legitimate interest when we are contacting you about a purchase made for a product or service.  

We also use the contents of our database to conduct analysis that allow us to track trends in our audiences, this kind of analysis is all done using anonymised data.  

In order to ensure that our fundraising is appropriate, respectful, efficient and effective, we tailor our approaches to different people in different ways. We use information you have given us to help us decide how best to do this. For a small number of people, and where we believe there is a legitimate interest, we may undertake additional research using publicly available information in order to create a profile of your philanthropic interests, employment history, wealth/assets, and capacity to give. This information is collected from public registers (Companies House, the Charity Commission and OSCR), biographical records like Who’s Who, published news articles (including ‘Rich Lists’), and official company and charity websites; we may use specialist researchers to undertake these activities on our behalf. This provides Scottish Ballet with a better understanding of our current and prospective supporters, and allows us to ensure that proactive requests for gifts are directed to only those whom we believe may be able and willing to give.  

You are welcome to opt out of this or any other data processing by using the contact details below. All data held by Scottish Ballet is done securely and access has been restricted to only those who require it. In those cases where data is passed on to third parties, e.g. a researcher, we ensure all third parties uphold the same standards of data protection that we do.  

We use the following third parties to process data on occasion; 

• For fulfilment of contract: services such as our ticketing system Tessitura and our email service Wordfly 
• Independent Researchers  
• Legitimate business interest: we use Bright Signals for our digital marketing campaigns and we may share information on those who have already bought tickets to a show to prevent you from seeing adverts that are no longer relevant 
• Third party data services such as Experian, who help us to ensure your data is as up to date as possible 
• Mailing houses to fulfil postal communications
• Purple Seven, which we use for audience insights and analytics  
• Tessitura Merchant Services and Adyen, who process our card payments online, in person and over the phone 
• HRMC for information related to Gift Aid declarations  

We do not sell the personal data that we hold, we only share data with named third parties mentioned within our privacy policy and when there is a data sharing agreement in place to ensure they hold your data to the same standards we do. The parties only hold your data for as long as is necessary to fulfil the need or purpose.  

We may on occasion reach out to third parties to help us conduct research into our audiences, they may be granted access your data through the theatres from which the tickets were bought, this data would be fully anonymised and we would only ever see the results of the research.  If you would like further information on any way in which we process or handle your data please get in touch using the details below and we will happily discuss any specifics you may have questions about. 

Your Rights

Under GDPR it is important to know your rights as a data subject. For more information please see here. If you wish to act upon any of your rights as a data subject under GDPR then please get in touch using the contact details below and we will be able to help you and provide you with the required information. We aim to train all of our staff on the GDPR laws to make sure your data is as safe and secure as possible. 

As a dynamic organisation the ways in which we process data may change from time to time and we will always update our Privacy Policy to reflect such changes. If you have questions and would like further details on certain areas including how we hold and process; employee data, transfers of data outside the European Economic Area or our data breach policy and data risk assessments please contact us using the details below. 

Contact Us

Any requests should be directed to The Brand, Audience & Digital Department, Scottish Ballet, Tramway, 25 Albert Drive, Glasgow, G41 2PE. 

Please contact us at the above or by emailing feedback@scottishballet.co.uk if you wish to have your personal information removed from a particular mailing list or database at any time. We will also provide you with an opportunity to unsubscribe in any marketing emails we send to you. 

This Privacy Policy was last updated on 19 Jul 2023 in accordance with the GDPR.