Fani Sazaklidou is a global Digital leader with extensive experience leading end-to-end, large-scale, global product experiences for some of the biggest names in the tech media industry such as adidas, Sony PlayStation, BBC, YouView and DAZN. In her current role, she is the Global Vice President of Digital Experience Design for adidas, shaping how people experience this iconic brand globally and on all digital touch points.  Her work accolades include an array of the most prestigious international awards for exceptional quality, as well as several patents for innovation. She was named one of UK’s Top 50 Most Influential People in the Video Content Industry and has been a member of the Government Policy Advisory Group for the Future of Innovation in Television Technology in the U.K. She is a BAFTA Awards jury member and has been a BAFTA mentor for disadvantaged children as well as a mentor for SXSW.