Ben Malbon joined the marketing team at Google in 2010, and is now Vice President, Brand & Creative, for Europe, Middle East and Africa. His remit includes regional leadership around creative effectiveness, comms, and consumer insights. Ben graduated from the University of Manchester in the mid-90s, then spent four years completing a PhD at University College London, focused on the social psychology of London’s club culture. He spent the early part of his career in advertising, working as a strategist in agencies in London and then NYC.